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Adwords-Reporting - Reporting and Analysis Advanced Exam - Dump Information

Vendor : Google
Exam Code : Adwords-Reporting
Exam Name : Reporting and Analysis Advanced Exam
Questions and Answers : 375 Q & A
Updated On : February 16, 2018
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Adwords-Reporting Questions and Answers

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Google Adwords-Reporting Exam (Reporting and Analysis Advanced Exam) Detailed Information

About the AdWords certification
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.
Before you begin
If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.
Benefits
Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:
Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.
Requirements
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Available AdWords certification exams
Exam Description
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
Notes
The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
How to share your certification status
Once you get certified, you'll be able to share your certification status with others by showing them your personalized certificate or Google Partners public profile page. Read each section below to learn how to access each one.
How to access your personalized certificate
Once you get certified, you'll be able to access a personalized, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.
Steps to print your certificate
How to access your Partners public profile
You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certification status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.
To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Keep in mind that by default, your profile is visible to you only.
Here's what will appear on your profile page:
Your name: This name will be the same name that you use for your Google Account. If you'd like to change your name, read the section below on updating your name.
Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile if the profile is published in Google Partner Search.
Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, then a photo won't appear on your Partners profile page.
Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Keep in mind that you can choose who sees sections of your Google+ profile with certain people. Learn how to choose who can see sections of your Google+ profile.
Certifications: We'll show your AdWords certification status and a list of the exams that you've passed.
Tip
Not on Google+ yet? If you don't have a Google Account connected to your work email address, learn how to create one and access Google+. If you already have a Google Account connected to your work email address, find out how to add a photo to your Google+ profile.
How to share your Partners public profile
By default, your profile will be visible to you only, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.
Steps to edit your profile visibility settings
How to update your name for your certificate or public profile page
If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update that information in your Partners account. To do so, you'll need to edit your Google Account information.
Steps for changing your name in your Google Account
How to stay certified
A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you'll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).
For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you'll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.
Guidelines for communicating your certification status
Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:
Your AdWords certification recognizes that you're a certified online advertising professional.
You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising exam administered by Google Partners.
Example
Here's an example of what you can say about your certification status:
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Here are some additional guidelines about communicating your certification:
You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a co-worker to be certified or for your agency to be badged.
You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the exams again.
You're allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles. Keep in mind that Google Partners logos can only be used in accordance with our usage guidelines.
Common questions about certifications
The difference between AdWords certifications and the Partner badge
Individuals get certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
Agencies get badged and earn specializations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the program.
Company specializations recognize agencies that accomplish the following:
Earn the Google Partner badge or the Premier Google Partner badge
Have at least one certified affiliated person in an AdWords product area
Demonstrate increased product performance and expertise in that product area, including:
Search advertising
Mobile advertising
Video advertising
Display advertising
Shopping advertising
Have a minimum of $10,000 90-day AdWords spend in their certified product area

Google Analytics adds more AdWords reporting capabilities

Analytics news and expert advice every Thursday.

Google Analytics has beefed up reporting integrations with AdWords. A look at the latest release notes from GA highlights the following new capabilities for AdWords reporting:

Deeplinking into AdWords from the AdWords Reporting Section in GA: AdWords logos now appear next to each campaign in Google Anlaytics. Clicking that logo takes you right to that campaign in AdWords. You no longer have to open AdWords separately and search for the right campaign to make changes.

Flexible Auto-tagging Override for GA-AdWords Linking: When auto-tagging is enabled in AdWords, UTM values are automatically appended for Google Analytics so advertisers don’t have to manually tag the URLs in their ads. Now, though, advertisers will be able to customize UTM values for Campaign, Source, Medium, Content or Keyword even when auto-tagging is enabled, if desired. Those values will be brought into GA for reporting.

New Sitelinks report in AdWords reporting section in GA: A new Sitelinks report in the AdWords reporting section includes data for actual clicks on Sitelinks leading to a website visit — not just clicks on an ad when a Sitelink is present.

AdWords Final URL Dimension: This brings GA in line with AdWords’ switch from “destination URLs” to “final URLS,” thankfully. Likewise, the Destination URLs report in the AdWords section of GA is now the Final URLs report.

You may not see all of these updates in your accounts yet, as they are continuing to roll out over the next few weeks.

About The As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as ginnymarvin.

DataHero Adds Support For Google AdWords Reporting

No fluff - just the best news in paid search marketing every week.

Marketing analysis and reporting tool DataHero announced an integration with Google AdWords on Monday that offers users access to more than 20 AdWords reports.

“Google AdWords has been the most popular connector requested by our users, especially digital agencies. Now they can analyze data from AdWords along with the other cloud services used every day to measure performance,” said Ed Miller, CEO of DataHero.

AdWords reports include data on campaign, ad, keyword and search queries, landing pages and geographic performance results. Users can dig into each report to get more granular data on specific elements.

DataHero already enables users to pull data from cloud services such as Salesforce, HubSpot, Google Analytics and Stripe into its drag-and-drop interface.

Stephen Barone, COO at FullFunnel, which tested the the AdWords integration, said in a statement, “With DataHero, we can seamlessly connect performance data from AdWords with landing page and conversion metrics from both HubSpot and Google Analytics all within one easy-to-use platform. This helps us make sense of AdWords spend and ensures we’re using data to drive decision making.”

About The As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as ginnymarvin.

Google Analytics Bug Showing Not Set In AdWords Reporting?

Many many folks who use Google Analytics to track their Google AdWords campaigns are reporting that Google Analytics is not properly tracking and attributing their campaigns properly anymore. That the campaigns and revenue tracking in Google Analytics, specifically for their AdWords campaigns, are being labeled as "not set."

I am seeing tons of reports on this on Twitter. Google AdWords has been replying to people that the engineers are working on it.

Google said "our technical team is currently investigating this. We'll update you when we have more information."

As of now, I guess we just wait until Google figures out the issue. Hopefully it is a bug and not a change in how the two work.

Forum discussion at Twitter.

Google Analytics Adds New AdWords Reporting Section

Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics.

While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a great range of basic reporting condensed into a single row.

This report allows these advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. If you want to drill in, just click on any account to see the Campaigns in that particular account.

As with any AdWords report in GA, this new report shows you both AdWords metrics (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). Use these metrics to get a better understanding of how AdWords traffic performs on your website or in your app.

You can find the new reporting listed under “Acquisition” in the sidebar of Google Analytics.

The change appears to be active across all Google Analytics accounts, and is yet another change Google has made for deeper integration between Google AdWords, Google Analytics and other programs, such as the recent change to make it easier to link Analytics and AdSense accounts together.  And this change follows closely after Google’s change to allow multiple logins within Google AdWords without having to repeatedly login and out of various accounts, another feature advertisers, and particularly agencies, have been long requesting.

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Jennifer Slegg is a longtime speaker and expert in search engine marketing. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

Latest posts by Jennifer Slegg

Google AdWords reporting further improved

Posted on August 23rd, 2013 | In PPC

Google AdWords users benefit from further changes

Following numerous improvements in recent months, Google AdWords reporting is set to be made easier once again.

In an official Google blog post, it was announced that AdWords users could now benefit from viewing paid and organic search results side by side, rather than having to view both reports individually.

What this means

Dan Friedman, Product Manager for Google AdWords, stated his hope that this change would “save time and help to improve campaign performance as users manage both types of search traffic for their business.”

Friendman also outlined three key benefits of this change and how these benefits could be used to improve the overall success of a campaign:

  • Find new campaign keywords – Reporting can be used to discover potential keywords to add to an AdWords account by establishing which queries only have an organic search presence with no associated ads.
  • Holistic change management. – As a business updates a website or makes changes to AdWords bids, budgets, or keywords, it is now considerably easier to monitor the impact across all forms of traffic.
  • Optimise high value query presence. – Reporting can be used to improve paid result presence, as well as monitoring the organic results with the highest value.
  • Matthew Lawson, senior PPC executive at theEword commented: “We have seen Google AdWords make a number of changes recently designed to improve the ease of reporting. This latest improvement has the potential to be one of the most beneficial of all, and should prove to become a key part of PPC reporting.



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